1
Introduction
Ford’s Commitment to You
At Ford Motor Company, excellence is the
continuous commitment to achieve the best result
possible. It is dedication to learning what you want,
determination to develop the right concept, and
execution of that concept with care, precision, and
attention to detail. In short, excellence means being
the standard by which others are judged.
Our Guiding Principles
❑
Quality comes first.
For your satisfaction, the
quality of our products and services must be our
number one priority.
❑
You are the focus of everything we do.
Our
work must be done with you in mind,
providing better products and services than our
competition.
❑
Continuous improvement is essential to our
success.
We must strive for excellence in
everything we do: in our products — in their
safety and value — and in our services, our
human relations, our competitiveness, and our
profitability.
❑
Employee involvement is our way of life
.
We are a team. We must treat one another
with trust and respect.
❑
Dealers and suppliers are our partners.
We
must maintain mutually beneficial relationships
with dealers, suppliers, and our other business
associates.
❑
Integrity is never compromised.
Our conduct
worldwide must be pursued in a manner that is
socially responsible and commands respect for
its integrity and for its positive contributions to
society.
File:02fnii8.ex
Update:Wed Jun 19 15:02:10 1996
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